Case Study #2: From Resistance to Ripple Effect: How One Bold Experiment Won Over an Entire Partnership Network
What do you do when your biggest partner is your biggest blocker?
That was the challenge during the mobilisation phase of a high-stakes infrastructure program.
With just 30 days to go live, we were tasked with establishing a 24/7 help centre to manage real-time service issues across more than 50+ active construction sites.
The function was critical, acting as a central coordination point to triage issues, support frontline teams and protect delivery outcomes during a complex, round-the-clock build.
The Challenge
Despite the operational need, private sector partners were hesitant to engage.
Concerns were valid around visibility, performance scrutiny and how information would be interpreted without context.
Trust was limited. Time was constrained. And alignment was essential for the model to work.
The Approach
Rather than attempting to secure broad agreement upfront, I focused on the most influential and resistant partner.
The proposition was simple:
Trial the model in a controlled, real-world environment, and assess its value based on outcomes. If it worked, they would support broader adoption across the network.
They agreed.
Working with the Right Expertise
Delivering this within tight timeframes required close collaboration with subject matter experts. I worked directly with the call centre manager and operational leads to:
design realistic service scenarios
refine triage processes and escalation pathways
strengthen frontline capability to respond with clarity and consistency
This was not developed in isolation. It required practical input, operational experience, and rapid real-time iteration to perform under live conditions.
The Turning Point
A controlled “mystery shopper” trial was implemented.
The partner’s team tested the system using real scenarios, without the call centre knowing who was on the line.
While there were initial technical issues, the core service response was strong:
issues were triaged effectively
responses were clear and actionable
frontline teams experienced faster resolution and better support
Most importantly, their crews felt the difference on the ground.
The Outcome
At the next partnership forum, the same partner shifted from critic to advocate.
Their endorsement influenced the broader network.
Adoption followed.
Confidence increased.
And a previously contested model became embedded in delivery.
During peak construction activity, supporting over 120,000 people and their daily movements, the system enabled:
faster issue identification and resolution
consistent communication across partners
real-time visibility of emerging risks
Key Insight
In complex environments, alignment is rarely achieved through process alone. It comes from:
working with the right expertise
testing in real conditions
and enabling influential stakeholders to experience value directly
Progress came from aligning expertise, not working around it.
Why This Matters
Large-scale programs cannot be delivered in isolation, particularly under time pressure.
They rely on:
collaboration with subject matter experts
trust across delivery partners
and shared ownership of solutions
When these elements come together, resistance can shift quickly into alignment, and alignment into momentum.